The key point that affects the ability to predict advertising results is the availability of primary analytics. If you do not have data on the quality of traffic from social networks, then we offer a 15-day advertising campaign. During this time various targeting ad settings will be tested to identify working hypotheses and understand the audience reaction to the product. The first data on the cost of the targeted action will be obtained, on the basis of which predictions can be made about the success of the long-term advertising campaign.