![](http://e-zone.space/wp-content/uploads/2021/04/steps-2.jpg)
Сollect information
We will collect information about your target audience on Facebook and Instagram by filling out the brief or chatting with you. Audit your advertising account, social media account and website (if available) to understand how to make results more effective.
![](http://e-zone.space/wp-content/uploads/2021/04/steps-4.jpg)
Research
We research all the information you need to achieve your goals: audience, product and competitors' ads using the Facebook Ad Library and external tools to make the best offers for your clients and show the strengths of your product.
![](http://e-zone.space/wp-content/uploads/2021/04/steps-5.jpg)
Analytics setup
Set up Facebook Pixel and Google Analytics on your website using Google Tag Manager to track necessary conversions (registration, contact, add to cart, purchase, etc) and get complete information about your site's audience.
![](http://e-zone.space/wp-content/uploads/2021/04/steps-6.jpg)
Optimizing results
Test different approaches to find the most effective audiences and advertisements for reaching your goals. Tracking the effectiveness of advertising campaigns and adjusting them depending on the results.